Links to different media channels he uses:
I will be focusing on his Twitter posting.
Looking back at his posts, it seems that he has a very regular posting schedule of when he goes live and what kind of content he is playing that day. One thing that stood out about this was that his posts are hand written and not automatically posted by Twitch. Seems like he also puts quite a bit effort on writing these and adds mentions of game companies that made the games he plays. His writing style is also very positive.
Another common topic for him (especially in early access / beta games) is to discuss the bugs / features the games offer and if the player should bother investing into the game at its current stage. This also ties to the developer communication that he tries to keep active.
I also noticed a few polls and posts that encouraged discussion. These were mostly related to things that people want to see in the future streams. Some gaming related news posts were also included.
Lastly there are for smaller part sponsored messages (he has a deal with GOG to post about discounts) but those are rare. Overall his Twitter look feels very professional instead of being personal. I could only find one personal message that was about his Halloween breakfast so it's quite understandable.
A quick look at his other media:
The YouTube channel is mainly used as a video archive where he uploads his gameplay. This is pretty much unedited stream footage cut into 30 minute episodes so they don't gain that many views. It's nice to have as an archive though.
The Twitch channel includes well highlighted and archived broadcasts. For me it was surprising to see since past broadcasts for the longest time has been a place where almost nobody in Twitch goes. Just putting the extra effort to keep it organized is a big plus.
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